How artificial intelligence, shared mobility and sustainability are redefining the automotive world
The environmental impact of transport is now high on the global agenda. About a quarter of greenhouse gas emissions come from the transport sector, fuelling the race to produce more eco-friendly vehicles. Although electric cars have caught the attention of the general public, they are not the only path to a greener future. Emerging technologies such as fuel cells and biofuels are also playing their part, while an increasing emphasis is being placed on the use of sustainable materials in the production and maintenance of vehicles.
Artificial Intelligence (AI) is more than just a buzzword in the automotive industry. Its effects are already visible in advanced driver assistance systems, which include features such as automatic emergency braking and lane keeping systems. The increasing availability of 5G connectivity could be the catalyst that leads to a future with fully autonomous cars.
Today's cars are not just a means of transport, but true connectivity hubs. From GPS navigation to music streaming services, connected features are enhancing the driving experience and opening up new business opportunities through value-added services.
The rise of platforms such as Uber and very short-term rental cars are reshaping the concept of mobility and car ownership, especially among the younger generation and in urban contexts. Mobility as a Service is becoming an increasingly validated business model, giving way to new solutions such as car sharing and car subscription services.
Despite considerable opportunities, the road to the future automotive industry is strewn with challenges. From the lack of charging infrastructure for electric vehicles to the ethical and safety dilemmas associated with autonomous driving, there is much work to be done. In addition, the impact of new technologies on employment in the industry is still the subject of intense debate.
We are at a moment of epochal transition for the automotive sector. The evolution towards a more sustainable and connected future is inevitable and deeply necessary. Despite the challenges ahead, the industry is on a path that could lead us to a new era of automobility, in which cars will not only be smarter and more connected, but also more environmentally friendly and in tune with the new dynamics of mobility and service. It is an exciting time, full of promise and potential, and we with our products are involved in it.
